Topic: How to study the problems using experimental methods
Time: 9:30- 11:00 AM, 28 June 2021
Location: Room A28, MBA Centre
Speaker: Dr. Tong Luqiong
The lecture would combine the recent typical articles published on the top journals in the field of marketing, analyze the research topics and research processes, introduce how to find good research problems through a variety of ways, and how to use the form of multiple research methods.
Dr. Tong Luqiong is an associate professor and doctoral supervisor from Department of Enterprise Management, School of Economics and Business Administration, Beijing Normal University. The main research interests are consumer choice and decision-making. She had published research papers in top journals in marketing fields such as International Journal of Research in Marketing, Marketing Letters, and Psychology Journal and Marketing Science Journal. She had presided over a number of National Natural Science Fund projects, and had long been serving as Viewer for journals such as Psychology Journal, Marketing Science Journal and other academic journals.